Sinergi
Vol 19, No 3 (2015)

GRAPHIC DESIGN INNOVATION AS BRAND IDENTITY FOR “MAHLZEIT N’DAS BROT” BREAD PACKAGING

Zulkarnain Zulkarnain (Politeknik Negeri Jakarta)
Deny Dwi Lestari (Politeknik Negeri Jakarta)
M. Syamsul Ma'arif (Faculty of Agroindustrial Technology, Institut Pertanian Bogor)

Article Info

Publish Date
01 Oct 2015

Abstract

Besides being useful for protecting food, packaging design also serves as a media campaign. So hopefully, Mahlzeit Bread n 'Das Brot can compete with other bakers and even can be a pioneer as an authentic German bread maker in Indonesia. This research was conducted by collecting information from the client (Mahlzeit n 'Das Brot owner). This information was used to obtain a verbal brand identity, then translated visually. The use of illustrations also becomes the most important visual images to present the image of Germany Elegant Vintage and privilege in explaining the products of Mahlzeit n 'Das Brot. The colors used are natural colors and traditionally the colors brown and green to indicate an authentic image of Mahlzeit n 'Das Brot.

Copyrights © 2015




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
602.897 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Sinergi
Website

Abbrev

sinergi

Publisher

Universitas Mercu Buana

Subject

Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering

Description

SINERGI is a peer-reviewed international journal published three times a year in February, June, and October. The journal is published by Faculty of Engineering, Universitas Mercu Buana. Each publication contains articles comprising high quality theoretical and empirical original research papers, ...