Managament Insight: Jurnal Ilmiah Manajemen
Vol 13, No 2 (2018): Managament Insight: Jurnal Ilmiah Manajemen

HUBUNGAN LOKASI DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN RUMAH SUBSIDI PADA PT. GRAHA ESTETIKA PROPERTY BENGKULU

Sri Handayani (Universitas Dehasen)
Miko Warodei Antono (Universitas Dehasen)



Article Info

Publish Date
27 Jun 2019

Abstract

The purpose of this study was to determine the relationship between location and the decision to purchase a subsidy at PT. Graha Estetika Property Bengkulu and to find out the relationship of promotion with the decision to purchase a subsidized house at PT. Graha Estetika Property Bengkulu. The method of analysis uses Spearman rank correlation and hypothesis testing. Spearman rank correlation coefficient on location relationship (X1) with subsidized house purchase decision (Y) at PT. The Bengkel Property Aesthetic Graha is known that the value of rho count = 0.85 means the relationship between the location and the decision to purchase a subsidy at PT. Bengkulu's Graha Estetika Property is very strong, because the correlation value is in the coefficient interval of 0.800 - 1,000. The value of the Spearman rank correlation coefficient on the relationship of promotion (X2) with the decision to purchase a subsidized house (Y) at PT. Bengkel Property Aesthetic Graha is known the value of rho count = 0.68 the meaning of the promotion relationship with the purchase of a house subsidy decision at PT. Bengkulu's Graha Aesthetic Property is strong, because the correlation value is in the coefficient interval of 0.600 - 799.

Copyrights © 2018






Journal Info

Abbrev

Insight

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application ...