International Journal of Applied Business Research
Vol 2 No 01 (2020)

Uncovering Indonesian Millennial's Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents

Adila Sosianika (Lecturer, Department of Business Administration, Politeknik Negeri Bandung, Indonesia.)
Fatya Alty Amalia (Lecturer, Department of Business Administration, Politeknik Negeri Bandung, Indonesia.)

Article Info

Publish Date
01 Feb 2020

Abstract

This study attempts to uncover the Millennial’s decisional factors in purchase intention of Halal food in Indonesia, while heavily considering Halal food as a credence consumer good. After an analysis of 248 respondents using PLS-SEM, several interesting findings are obtained. Millennial’s understanding of Halal Value and Halal Logo serves as the antecedents of Purchase Intention of Halal food which is mediated by Attitude and Trust. Further analysis is also carried out herein by examining the moderating effect of gender with Multi-Group Analysis. For result, the distinct paths and significant difference of effects can be spot on the female and male group which shall provide deeper insights to any relevant stakeholders, especially food providers.

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Journal Info
International Journal of Applied Business Research
Website

Abbrev

ijabr

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among ...