Jurnal Komunikasi Profesional
Vol 4, No 1 (2020)

REPUTASI KORPORAT: UPAYA PT IMA MONTAZ SEJAHTERA (IMS) DALAM MEMELIHARA STABILITAS PERUSAHAAN

Yanuar, Deni (Unknown)
Saleh, Rahmat (Unknown)
Pratama, Dhipo (Unknown)



Article Info

Publish Date
23 May 2020

Abstract

The purpose of this research was to find out how PT. IMS Company dealt with the communication crisis and how it maintain its reputation and stability during the pre and post crisis of former employees in the company. This research used a descriptive qualitative method with a semi-structured interview in collecting the required data by interviewing 6 people consisting of 1 employee of the HRD section of PT. Ima Montaz Sejahtera and 5 people from the employees and former employees of PT. Ima Montaz Sejahtera, The theory used in this research was Situational Communication Crisis Theory (SCCT).In selecting the informants; this researched used purposive sampling method. The results showed that the company did such as socialization on the employees affected by the company. The socialization consisted of an independent business training program and severance pay. Furthermore, the company also determined to the strengthen relationship among employees by beginning to cooperate and invest on the business that have been set up by former employees. Keywords: Corporate; Reputation; Crisis.

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Journal Info

Abbrev

jkp

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...