Journal of halal product and research (JHPR)
Vol. 3 No. 1 (2020): Journal of Halal Product and Research (JHPR)

Information search trends about sharia: a comparation study between business-industry genre with book-literature genre

Akhmad Kusuma Wardhana (Program Studi Kajian Sastra dan Budaya Fakultas Ilmu Budaya Universitas Airlangga)



Article Info

Publish Date
03 Jun 2020

Abstract

Indonesia has a large sharia market potential. This is because Indonesia has the largest Muslim population in the world. The market potential is supported by the openness of information via the internet. This study aims to observe trends in information search on the internet about sharia with comparative studies on the genre of "business-industry" with the genre of "book-literature". The approach in this research is descriptive qualitative with the method of a literature study to collect data. The primary data of this study are the trends in sharia information sought by internet users throughout 2019. The results of the study indicate that the trend of information about sharia with the "business-industry" genre is more than the "book-literature" genre. The trend of seeking information about halal is the most trend in both genres, while the trend of finding the least information is information about sharia research.

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Journal Info

Abbrev

JHPR

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Dentistry Economics, Econometrics & Finance Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Veterinary

Description

Journal of halal product and research (JHPR) is a journal published by Biannual (twice a year) by Halal Research Center and Product Development/ Pusat Riset dan Pengembangan Produk Halal (Halal Center) Universitas Airlangga, Surabaya, Indonesia (e-ISSN: 2654-9778 | p-ISSN:2654-9409). The journal is ...