Jurnal Komunikasi Nusantara
Vol 2 No 1 (2020)

INTEGRASI ORKESTRASI PEMASARAN DENGAN FILOSOFI DWI SAPTA PADA KASUS VASELINE HEALING PROJECT

Laurensia, Bella (Unknown)
Sitanggang, Hot Junita (Unknown)
Marta, Rustono Farady (Unknown)
Daniar, Agus (Unknown)
Menayang, Alfred Pieter (Unknown)



Article Info

Publish Date
18 May 2020

Abstract

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.

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Journal Info

Abbrev

jkn

Publisher

Subject

Social Sciences

Description

Jurnal Komunikasi Nusantara (JKN) merupakan jurnal ilmu komunikasi yang diterbitkan oleh Unitri Press Universitas Tribhuwana Tunggadewi. Jurnal Komunikasi Nusantara menerima tulisan yang belum pernah diterbitkan dalam bentuk naskah hasil penelitian atau kajian teori dan konsep.. Jurnal Komunikasi ...