Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Vol 2, No 2: Oktober 2019

Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Virgin Cake & Bakery Tlogosari Semarang

Jong Stefanus (Universitas Katolik Soegijapranata)
Dwi Hayu Agustini (Universitas Katolik Soegijapranata)

Article Info

Publish Date
23 Jan 2020

Abstract

This research aimed to know what factors and which one was the most effective in influencing the consumer purchasing decision in Virgin Cake Bakery at Tlogosari Semarang. The sample number of research using purposive sampling was 70 respondents.  Analysis conducted was descriptive. Result of analysis showed that there 22 factors affecting consumer purchasing decision. The factors were grouped in 5 factors namely product, service, price, location and information source

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Journal Info
Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Website

Abbrev

jemap

Publisher

Universitas Katolik Soegijapranata

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen, Akuntansi, dan Perpajakan menyajikan tulisan publikasi dosen dan mahasiswa di bidang kajian ekonomi dan kajian bisnis meliputi manajemen, akuntansi dan ...