Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Vol 1, No 1: April 2018

Analisis Faktor Pengusaha Kuliner Menggunakan Jasa Iklan Instagram "Jakul Semarang" Sebagai Endorser

Amanda Ayu ` Dani (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata)
Sentot Suciarto A. (Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Katolik Soegijapranata)

Article Info

Publish Date
16 Jul 2018

Abstract

Culinary Businessman uses advertising service like Jakul Semarang Instagram as endorser. Sample chosen for this research were 65 respondents by purposive sampling. Based on factor analysis, it was found that some factors pushing some businessmen in Semarang City to promote at Jakul Semarang included endorser account credibility, endorser characteristic, product picture which liked by follower, and endorser effectiveness. The dominant factor was endorser account credibility. There were four variables in this factor namely number of followers’ and likers’ credibility, the easily known hashtag, the simplicity of endorser performance, and the number of likers per picture.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
218.875 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Website

Abbrev

jemap

Publisher

Universitas Katolik Soegijapranata

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen, Akuntansi, dan Perpajakan menyajikan tulisan publikasi dosen dan mahasiswa di bidang kajian ekonomi dan kajian bisnis meliputi manajemen, akuntansi dan ...