Jurnal Komunikasi
Vol. 6 No. 1 (2011): Volume 6, Nomor 1, Oktober 2011

The Television/Audience Complexities: More than Encoding/Decoding

Muzayin Nazaruddin (Universitas Islam Indonesia)

Article Info

Publish Date
23 Sep 2016


Hall opened the article with a critique to the classical tradition of mass communication research that looked at the communication process in a linear fashion, with a model of sender/message/receiver. This classical tradition was over concentrated on the message exchange level; excessively behavioristic, in the sense of looking at communication event as solely a stimulus and response phenomenon; and forgets the complexity of the structures that exist in the communication process itself. Hall then suggested a new understanding of the communication phenomenon, especially at the level of mass communication, which is later known as the ‘encoding/decoding perspective’, in accordance with the title of Hall’s article itself.

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Journal Info





Arts Humanities


Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article ...