JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Vol 6, No 1 (2020): JURNAL SOSIAL EKONOMI DAN HUMANIORA

Pengaruh Persepsi Manfaat dan Kemudahan Penggunaan Terhadap Minat Menggunakan Dompet Digital OVO

Atriani, Atriani (Unknown)
Permadi, Lalu Adi (Unknown)
Rinuastuti, Baiq Handayani (Unknown)



Article Info

Publish Date
25 Jun 2020

Abstract

This study aims to determine the effect of the effect of perceived benefits and ease of use on the interest in using an OVO digital wallet. This type of research is associative research using survey sample data collection methods and nonprobability sampling techniques. The number of samples used in this study were 100 respondents. Data analysis method used is multiple linear regression analysis and goodness of fit test (t test, f test and  ). The results showed the variable Perception of Benefits and Ease of Use had a positive and significant effect on Interest in Using OVO Digital Wallets. This is evidenced by the positive relationship between the variables of Perception of Benefits and Ease of Use which are factors driving interest. In addition to the benefits and ease of display on the features are also very influential because by beautifying or beautifying the appearance of features consumers will feel happy when making payment transactions using an OVO digital wallet. In addition to displaying the company's features, it must also be more aggressive in providing various kinds of promos, discounts and free vouchers that can attract consumers to use the OVO digital wallet application.

Copyrights © 2020






Journal Info

Abbrev

jseh

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Sosial Ekonomi dan Humaniora (JSEH) adalah jurnal akademik direview dengan sistem peer review yang terbit setiap enam bulan sekali, pertama kali terbit pada tahun 2015 di Lembaga Penelitian Universitas Mataram. Jurnal ini diterbitkan dalam Bahasa Indonesia dan Bahasa Inggris serta memberikan ...