Asia-Pacific Management and Business Application
Vol 9, No 1 (2020)

A Drama Theory Analysis of Host-Guest Interaction In Peer-To-Peer Accommodation

Lisa Putri Kusuma (Institut Teknologi Bandung)
Pri Hermawan (ITB)

Article Info

Publish Date
01 Sep 2020

Abstract

Peer-to-peer economy is characterised by asymmetric information, economy risks, and social uncertainty that may be arisen in unpredictable time. In hospitality industries, peer-to-peer accommodation allows people to rent unoccupied room or properties to stranger (i.e with the introduction of AirBnB etc). In studying the customer perception, drama theory provides a powerful framework for understanding role of emotion in an interaction. A dilemma analysis is an essential feature of drama theory approach and is described here. This paper provides further application of drama theory II, and reviews host-guest interaction by analysing dilemmas in pre-booking stage with the case if AirBnB. The conclusion is that drama theory is applicable to recognise dilemmas in host-guest interaction in peer-to-peer accommodation.

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Journal Info
Asia-Pacific Management and Business Application
Website

Abbrev

apmba

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed ...