JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Vol 5, No 2 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI

Analisis Faktor yang Mendorong Konsumen Memilih Hotel Melalui Situs Traveloka.com

Muhammad Ashoer (Muslim University of Indonesia)
Munawir Nasir Hamzah (Muslim University of Indonesia)
Fahrina Mustafa (Universitas Hasanuddin, Indonesia)



Article Info

Publish Date
31 May 2019

Abstract

Clutching rapid penetration, Indonesia has transformed onto the biggest digital economic market throughout the world, hence it is interesting to be studied in depth. This study aims to measure factors that are considered affecting consumer online purchasing decisions which are perceived usefulness, perceived ease of use, and perceived risk. The study was conducted upon the hotel consumers who have performed online transaction via Traveloka for at least once. The sampling method used purposive sampling technique (non-probability sampling) and the number of respondents that met the criterion was set by 106 respondents. The result shows perceived usefulness and perceived ease of use have positive and significant effect on e-commerce decision, whereas perceived risk has not significant effect. The founding implicates for the improvement of new insights and better understanding to e-commerce actors, especially Traveloka by developing effective strategies to increase profit

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Journal Info

Abbrev

bisman

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of ...