Al-Irsyad: Jurnal Pendidikan dan Konseling
Vol 5, No 2 (2015): Edisi Juli-Desember 2015

STRATEGI DALAM MENINGKATKAN PERTUMBUHAN DEBITU SMALL MEDIUM ENTERPRISE BANK CIMB NIAGA CABANG MEDAN BUKIT BARISAN

Afrizal . (PPS Magister Manajemen Universitas Sumatera Utara)
Iskandarini . (PPS Magister Manajemen Universitas Sumatera Utara)
Sutarman . (PPS Magister Manajemen Universitas Sumatera Utara)

Article Info

Publish Date
02 Dec 2019

Abstract

The strategy set by Bank CIMB Niaga in promoting growth Debtor Small MediumEnterprise Branch Medan Bukit Barisan up to date has focused on the application ofexcellent service to attract customers and prospective debtor as a partner in apartnership. However it is felt not to be able to make the maximum contribution inincreasing the number of Debtors Branch Medan Bukit Barisan so diada-kan need aresearch study to find additional strategies in doubt-sanaannya signifikant able to giveeffect to this increase SME Debtor Bank CIMB Niaga. In the Division of Small MediumEnterprise [SME] Bank CIMB Niaga Medan Bukit Barisan, loan products as one of themajor and mainstay products decreased Debtor growth in 2010 and 2011.Keywords: Strategi, Debitu Small Medium Enterprise, Bank Cimb Niaga.

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Journal Info
Al-Irsyad: Jurnal Pendidikan dan Konseling
Website

Abbrev

al-irsyad

Publisher

Universitas Islam Negeri Sumatera Utara

Subject

Religion Education Social Sciences Other

Description

Al-Irsyad: The Counseling and Education Journal is scientific journal in education and counseling guidance that managed by The Bimbingan Konseling Islam Majors of Ilmu Tarbiyah dan Keguruan Faculty of UIN Sumatera Utara Medan. Al-Irsyad presents topics about development of counseling guidance ...