Al-Irsyad: Jurnal Pendidikan dan Konseling
Vol 5, No 2 (2015): Edisi Juli-Desember 2015

ANALISIS DAN EVALUASI STRATEGI BERSAING DALAM UPAYA PENINGKATAN VOLUME PENJUALAN SEPEDA MOTOR HONDA DI WILAYAHSUMATERA UTARA (STUDI KASUS: MAIN DEALER SEPEDA MOTOR HONDAWILAYAH SUMATERA UTARA CV. INDAKO TRADING CO. JL. PEMUDA NO. 18 DEFGH, MEDAN)

JefrY Sudono Halim (PPS Magister Manajemen Universitas Sumatera Utara)
Rismayani . (PPS Magister manajemen Universitas Sumatera Utara)
Sutarman . (PPS Magister Manajemen Universitas Sumatera Utara)

Article Info

Publish Date
01 Dec 2019

Abstract

Strategies are being made to increase the volume of sales of Honda motorcyclesin 2013 of raising consumer awardness to Honda through an ad campaign. Viewed fromthe strategy that has been implemented in 2013, the sales unit has not reached thepredetermined targets, but seen from the market share has increased (seize the marketshare of competitors). Realized sales from the year 2009-2011 increased volume salesof Honda motorcycles, while from 2011- 2013 year decline in sales volume Hondamotorcycles. The purpose of this study was to determine the effect of variable brands,design, features, quality, price, sale, resale value, and after-sales service to variableinterest of consumers simultaneously and partially and competitive strategy that iseffective to increase the volume of sales of the Honda Motorcycle in North Sumatra.Keywords: Minat Konsumen, Strategi Bersaing, Volume Penjualan.

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Journal Info
Al-Irsyad: Jurnal Pendidikan dan Konseling
Website

Abbrev

al-irsyad

Publisher

Universitas Islam Negeri Sumatera Utara

Subject

Religion Education Social Sciences Other

Description

Al-Irsyad: The Counseling and Education Journal is scientific journal in education and counseling guidance that managed by The Bimbingan Konseling Islam Majors of Ilmu Tarbiyah dan Keguruan Faculty of UIN Sumatera Utara Medan. Al-Irsyad presents topics about development of counseling guidance ...