INNOVATION RESEARCH JOURNAL
Vol 1 No 1 (2020)

Antecedents of Visiting Decisions on Artificial Travel Destinations: Millennial Generation Perspectives

Sukaris Sukaris (Universitas Muhammadiyah Gresik)

Article Info

Publish Date
07 Feb 2020

Abstract

The purpose of this study was to determine the effect of tourist motivation, electronic word of mouthand destination image on the decision to visit the Gunung Mas Palace in Lamongan. The sample usesnon probability sampling method with a purposive sampling or random sampling procedure byselecting 106 visitors. The data analysis technique uses multiple linear regression. The results ofmultiple linear regression analysis prove that tourist motivation and destination image proved not tohave a significant effect partially on decisions leading to Gunung Mas Palace in Lamongan, whileelectronic word of mouth proved to have a partially significant influence on the decision to visit theGunung Mas Palace in Lamongan

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Journal Info
INNOVATION RESEARCH JOURNAL
Website

Abbrev

innovation

Publisher

Universitas Muhammadiyah Gresik

Subject

Religion Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media

Description

Innovation Research Journal (jurnal riset berinovasi) diterbitkan oleh lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gresik, dua kali setahun pada bulan Maret dan September, Tujuan dari Jurnal ini adalah untuk memfasilitasi para ilmuwan, peneliti dan praktisi bisnis untuk ...