Jurnal Aplikasi Manajemen dan Bisnis (JTIEMB)
Vol. 1 No. 1 (2020): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Volume 1 Nomor 1 Oktober 2020

POTENSI DAYA TARIK WISATA BATIK KUJUR DI KABUPATEN MUARA ENIM

Ristia Selviyanti (Politeknik Negeri Sriwijaya)
Jusmawi Bustan (Politeknik Negeri Sriwijaya)
A. Jalaludin Sayuti (Politeknik Negeri Sriwijaya)



Article Info

Publish Date
02 Oct 2020

Abstract

This study aims   This research aims to determine the Potential Tourism Attraction of Kujur Batik in Muara Enim Regency. This study uses a qualitative descriptive method with data collection techniques in the form of observation, interviews, documentation and literature study. The research location is at the Kujur Batik Industry Center, Tanjung Enim Hamlet, Tanjung Enim Village. The results show that the typical Tanjung Enim Batik art craft had a large enough potential to be developed into a tourist destination or attraction because it met the dimensions of tourist attraction which include aspects of uniqueness, beauty, rarity, seasonality, sensitivity, accessibility and social function. . As for the obstacles in the development of Batik Kujur to become a tourist attraction, namely in the aspect of high prices, the cost of shipping raw materials and mambatik equipment that is still sent from outside the region, besides the lack of human resources, one of the efforts needed to overcome this is procurement raw materials and equipment for batik to the region as well as the continuous empowerment of human or community resources through training and socialization on tourism so that people understand better the importance of the sustainability of the Kujur Batik handicraft and its potential attractivenessThis study aims   This research aims to determine the Potential Tourism Attraction of Kujur Batik in Muara Enim Regency. This study uses a qualitative descriptive method with data collection techniques in the form of observation, interviews, documentation and literature study. The research location is at the Kujur Batik Industry Center, Tanjung Enim Hamlet, Tanjung Enim Village. The results show that the typical Tanjung Enim Batik art craft had a large enough potential to be developed into a tourist destination or attraction because it met the dimensions of tourist attraction which include aspects of uniqueness, beauty, rarity, seasonality, sensitivity, accessibility and social function. . As for the obstacles in the development of Batik Kujur to become a tourist attraction, namely in the aspect of high prices, the cost of shipping raw materials and mambatik equipment that is still sent from outside the region, besides the lack of human resources, one of the efforts needed to overcome this is procurement raw materials and equipment for batik to the region as well as the continuous empowerment of human or community resources through training and socialization on tourism so that people understand better the importance of the sustainability of the Kujur Batik handicraft and its potential attractiveness.

Copyrights © 2020






Journal Info

Abbrev

jtiemb

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and ...