Economics and Digital Business Review
Vol. 1 No. 2 (2020): February - July

Analysis Product Quality and Price on Purchase Decision of Drinking Water in Packaging Aqla

Andi Dewi Aulia Mallombasang (Magister Management, Faculty of Economics and Business, Hasanuddin University)
Reni Furwanti (Magister of Sharia Economics, Faculty of Economics and Islamic Business, Sunan Kalijaga State Islamic University)
Adrianus Aprilius (Departement of Management, Faculty of Economics and Business, Musamus University)

Article Info

Publish Date
22 Jul 2020

Abstract

The bottled drinking water industry is growing due to the increasing level of community needs. So the company must make a marketing strategy in order to survive and win competitors. The population in this study were 464 consumers majoring in musamus university management and determining the sample using the Slovin formula was a sample of 61 people. data collection using a questionnaire. The method used is multiple linear analysis method. Test results prove that product quality and price have a positive influence on purchasing decisions. This should be a concern for management CV Tirta Alam Jaya Merauke will be quality products and prices because it affects the purchasing decision.

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Journal Info
Economics and Digital Business Review
Website

Abbrev

ecotal

Publisher

Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Library & Information Science

Description

Economics and Digital Business Review, open-access journal published by STIE Amkop Makassar. It provides an academic platform for professionals and researchers to contribute innovative work in the field. Economics and Digital Business Review carries original and full-length articles that reflect the ...