Pasundan International of Community Services Journal (PICS-J)
Vol 2 No 1 (2020): Volume 2 Number 01 June 2020

DEVELOPMENT OF TOURISM BUSINESS POTENTIAL THROUGH THE USE OF SMARTPHONES IN MARKET TOURISM WARNASARI VILLAGE DISTRICT OF BANDUNG

Yogi Muhamad Yusuf (Communication Sciences Department, FISIP Universitas Pasundan)
Charisma Asri Fitrananda (Communication Sciences Department, FISIP Universitas Pasundan)
Mochamad Iqbal (Communication Sciences Department, FISIP Universitas Pasundan)
Vikry Abdullah Rahiem (Communication Sciences Department, FISIP Universitas Pasundan)



Article Info

Publish Date
08 Jul 2020

Abstract

This service aims to provide socialization on the use of smartphones as a means of promotion in the tourism potential of Warnasari Village tourism business operators, PangalenganDistrict, Bandung Regency. The tourism businesses managed by tourism businesses and Youth Organization in Warnasari Village are Situ Cileunca, Rafting, Cukul Sunrise Point and AgroTourism. Business operators have developed several types of tourism potential in the Warnasari Village with a target market for the lower middle class. But because of the growing demand from consumers in terms of the tourism sector, the target market wants to be changed to the upper middle class. The problem that is owned by partners is the lack of ability in terms of the use of smartphones such as photo editing, video editing and the use of social media. Community service activities using a contextual approach that is providing theoretical material first and followed by workshops directly editing photos and videos using a smartphone and uploading his work produced by partners. Then proceed with the method of briefing photo and video editing techniques, and the use of social media in marketing tourism potential in Pangalengan.

Copyrights © 2020






Journal Info

Abbrev

pics

Publisher

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Materials Science & Nanotechnology

Description

International community service Journal pasundan or PICS-J contains a variety of scientific articles about the activities of the community that deal with all areas of science, both in the broad sense as well as in specific fields related to current issues from a variety of multi discipline that ...