Jurnal Profetik
Vol 6, No 2 (2013)

MODEL MEDIA IKLAN POTENSIAL YANG TEPAT SASARAN PRODUK UNGGULAN UKM

Joko Suryono (Dosen pada Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Veteran Bangun Nusantara Sukoharjo)



Article Info

Publish Date
01 Oct 2013

Abstract

Goal of this research is a purpose model of the right advertising media to reach potential target markets superior products of Small and Medium Enterprises of Sukoharjo regency is acclaimed local, national, international a) Activity try model of the right advertising media to reach potential target markets superior products of Small and Medium Enterprises of Sukoharjo regency is acclaimed local, national, international b) Produce a description effectivitely of media advertising options of Small and Medium Enterprises product of Sukoharjo Regency is acclaimed local, national, international c) Produce model of the right advertising media to reach potential target markets superior products of Small and Medium Enterprises of Sukoharjo regency is acclaimed local, national, international. Type of research is to apply is theoritycal model test, model test, evaluatif studi /effectively model scale. The result is concluded advertising media to reach potential target markets superior products of Small and Medium Enterprises to 1) word of mouth to social media face book, website, blogspot, twitter, toko online, blackberry b) Advertising message in social media need high creative, big idea, advertising teks or advetising ilustration, c) Friendship comunities in social media is strategy potential target markets d) Implication development communication tecnology changes marketing media maping : from old media to new media, from phisic media to click media e) Implication tecnolgy communication development changes mass communication theory to social comunication network.

Copyrights © 2013






Journal Info

Abbrev

profetik

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Profetik: Jurnal Komunikasi is a peer-reviewed journal, published biannually by Communication Science Department, State Islamic University (UIN) Sunan Kalijaga Yogyakarta. It is available online as open access sources and printed. The main focus of the journal is researches in communication studies ...