Jurnal Administrasi Bisnis
Vol 5, No 2 (2016)

Pengaruh E-Service Quality dan E-Security Seals Terhadap E-Satisfaction Melalui Keputusan Pembelian Konsumen E-Commerce (Studi Kasus pada Konsumen Lazada Indonesia)

Hanif Danang Prasetyo (Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro)
Dinalestari Purbawati (Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro)

Article Info

Publish Date
14 Oct 2017

Abstract

This study aims to determine the influence of e-service quality and e-security seals as x variable to e-satisfaction as y variable through z variable, buying decision. Type of research is explanatory research, used non-probability sampling to 100 of sample which were consumer of Lazada used purposive sampling. This research used simple regression, and multiple regresion as analysis methods, using t test as hypothesis instrument and Sobel Test as mediator instrument .The result shows e-service quality has positive influential of 0,536 to buying decision. E-security seals has positive influential of 0,680 to buying decision. Buying decision has positive influential to e- satisfaction. By the result of Sobel Test obtained between e-service quality and e-satisfaction through buying decision is 5,21131796 t sum by p-value is 0,00000019. Between e-security seals and e- satisfaction through buying decision using t sum in Sobel Test is 4,90327428 by p-value is 0,00000094.

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Journal Info
Jurnal Administrasi Bisnis
Website

Abbrev

janis

Publisher

Universitas Diponegoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business ...