Rekam : Jurnal, Fotografi, Televisi Animasi
Rekam 7

Visualisasi Simbol Iklan di Media Televisi (Suatu Kajian Teori Semiotik dan Hermeneutik)

Siti Maemunah (Unknown)

Article Info

Publish Date
06 Sep 2013


Observing about advertisement and the language used in advertisement in mass communication media needs deeply understanding and knowledge. Thephenomenon of advertisement in mass media sometimes used as tools in order to satisfy human’s needs, whether is primary, secondly and so on. In a higher level, there could be a multilevel advertisement which is used as a “vehicle “ to persuasively invite the audiens to concern about the matters they recite such as political, enonomical, social, and cultural as well.

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Journal Info





Arts Humanities Education Languange, Linguistic, Communication & Media


Rekam: Jurnal Fotografi, Televisi, Animasi is a scientific journal published by the Asosiasi Dosen Seni Media Rekam Indonesia in collaboration with the Fakultas Seni Media Rekam, Institut Seni Indonesia Yogyakarta. This journal contains articles on research results, conceptual ideas (results of ...