This research uses a qualitative approach with a descriptive method, which express and solve problems by describing data from empirical evidence. Analyzing data based on information obtained from interviews from practitioners and e-commerce experts, documentation, and direct observation using e-commerce applications used by the Amil Zakat Institute. The results of this study, show that in the fundraising strategy, LAZ Aksi Cepat Tanggap (ACT), Dompet Dhuafa (DD), Rumah Zakat (RZ) have different program objectives, namely ACT in the social and humanitarian fields, Dompet Dhuafa in health and education, while Rumah Zakat is in the field of community empowerment. Secondly, the implementation of LAZ fundraising strategy through e-commerce has had a positive impact on the collection of donations of donations, alms, waqf LAZ ACT, DD, RZ sourced from the public. The fact is that there is an increase in collection for every e-commerce that sells the LAZ ACT, DD, RZ programs.
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