IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 3 No 2 (2020): March 2020

The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya

Dian Savitri (Narotama University Surabaya Indonesia)
Nurul Aini (Narotama University Surabaya Indonesia)
Joko Suyono (Narotama University Surabaya Indonesia)



Article Info

Publish Date
30 Mar 2020

Abstract

Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study. Findings: From all the hypotheses proposed, only 3 out of 7 that are significant and supported Research limitations/implications: The respondents of the study are 100 consumers of Transmart Ngagel, Surabaya. Practical implications: 3 out of 7 hypotheses are supported and significant. Paper type: This is categorised as case study. Keyword: impulsive buying behaviour, impulsive buying tendency, personality, shop enjoyment

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Journal Info

Abbrev

ijebd

Publisher

Subject

Economics, Econometrics & Finance

Description

Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and ...