Advances in Global Economics and Business Journal
Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)

A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers

Rajesh Kumar Nair (SIES College of Management Studies)
Varsha Ganatra (Vivekanand Education Society's College of Arts, Science and Commerce)
Ooi Tian Xiang (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Ooi Pei Ying (Universiti Sains Malaysia)
Teh Jing Xuan (Universiti Sains Malaysia)
Tan Sia Ling (Universiti Sains Malaysia)
Priyanka Sebastian (Jain (Deemed to be) University)
Uma Warrier (Jain (Deemed to be) University)
Amol Sanjay Karkare (CMS Business School, Jain (Deemed- To- Be University))
Rupesh Sinha (CMS Business School, Jain (Deemed- To- Be University))
Dian Pratama (Universitas Airlangga)
A.A. Gde Satia Utama (Universitas Airlangga)
Vinay Mehta (Vivekanand Education Society's College of Arts, Science and Commerce)

Article Info

Publish Date
11 Dec 2020

Abstract

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.

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Journal Info
Advances in Global Economics and Business Journal
Website

Abbrev

agebj

Publisher

The Global Academia Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Advances in Global Economic And Business Journal is an international, peer-reviewed, open-access, online & print publication of scholarly articles. AGEBJ features publications of original research from all disciplines within business, economy, finance and any related topic. By not excluding papers ...