Jurnal Master Pariwisata (JUMPA)
Volume 06, Nomor 01, Juli 2019

Pengaruh Media Video Tentang Pariwisata di Kabupaten Pesawaran Terhadap Peningkatan Pengetahuan Mahasiswa

Anna Gustina Zainal (Program Studi Ilmu Komunikasi, Fisip Universitas Lampung)

Article Info

Publish Date
05 Sep 2019

Abstract

This study uses realistic visualization in the form of photos which are the result of photographic elements, as well as visualization with infographic forms which are illustrative elements in visual communication design. the research uses True Experimental method with 2x2 factorial design and uses Pretest, Posttest, and Control Group Design. The purpose of this study is to examine the effect of visual presentation and language style through video media for increasing student knowledge and analyzing the most effective combination of messages on video media about tourism in Pesawaran District. From this research it is found that visual presentation and language style through video may influence improvement of student knowledge about tourism in Pesawaran Regency. All combinations of visual presentation and language style will influence knowledge improvement.Keywords: Video Media, Tourism, Pesawaran Regency

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Journal Info
Jurnal Master Pariwisata (JUMPA)
Website

Abbrev

jumpa

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the ...