JELL (Journal of English Language and Literature) STIBA-IEC Jakarta
Vol 2 No 01 (2017): JELL STIBA-IEC

THE MORAL VALUE OF “AMERICA THE BEAUTIFUL”

Bejo Sutrisno (Sekolah Tinggi Bahasa Asing IEC Jakarta)
Desi Rahmania Sari (Sekolah Tinggi Bahasa Asing IEC Jakarta)



Article Info

Publish Date
22 Aug 2018

Abstract

In coca cola ads America the beautiful, the writers analyze moral values on video Coca Cola. The writer used three video Coca-Cola ads America the beautiful, and some related books as the resource the data. The writer watched the video and then analyzed the data. From the analysis the writer conclude that some moral values are freedom, individualism, Achievement, tolerance, and the future. Coca cola indicates that America is so diverse nations, cultures, languages, and ethnics. It’s beautiful thing and Coca cola make this video to celebrate diverse culture in America. America is the place to learn how to mutual respect with others. And America is country that innovates because America is unique and capable changes in the surrounding environment and brings the profit and success

Copyrights © 2017






Journal Info

Abbrev

jell

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Journal of English Language and Literature (JELL) is a journal published by STIBA-IEC Jakarta. This journal is published two times a year (March and September). The main purpose of this journal is to advance and foster English Language Teaching or education, research, and Literature. The journal ...