EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial
Vol. 1 No. 2 (2021): Februari

(Mebel Rumah Q-ta): Mebel Rumah Q-Ta

Widia (Institut Manajemen Wiyata Indonesia)
Ce Gunawan (Institut Manajemen Wiyata Indonesia)



Article Info

Publish Date
28 Feb 2021

Abstract

This study aims to examine the effect of online marketing and service quality on purchasing decisions at furniture store Rumah Q-ta in Sukabum City. This research category is categorized as descriptive research using a quantitative approach. The population of this research is the consumer of furniture store Rumah Q-ta in Sukabumi City. The research sample was 100 respondents. Data collection using a questionnaire. Testing the quality of the instrument using validity and reliability tests. Further testing the fulfillment of classical assumptions and multiple linear regression analysis which includes the t statistical test and F statistical test. The result showed that partially and simultaneously online marketing and service quality had a positive and significant influence on purchasing decision variables. Consumers view the online marketing of furniture store Rumah Q-ta as very attractive and good, the service quality is under what consumers want.

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Journal Info

Abbrev

embiss

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi, Manajemen, Bisnis, dan Sosial with e-ISSN Number 2747-0938 (Online) is a journal publishes by CV ODIS, published original scholarly papers across the whole spectrum of economics, management, business administration, and social science. The journal attempts to assist in the ...