International Journal of Digital Entrepreneurship and Business (IDEB)
Vol 1 No 1 (2020): International Journal of Digital Entrepreneurship and Business (IDEB)

Effect of Service Quality and Price on Customer Satisfaction

Safirah Ramadhaniati (STIE Jakarta International College)
Evi Susanti (Unknown)
Arjuna Wiwaha (Unknown)
Isthi Wahyuning Tyas (STIE Jakarta International College)

Article Info

Publish Date
17 Aug 2020

Abstract

The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.

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Journal Info
International Journal of Digital Entrepreneurship and Business (IDEB)
Website

Abbrev

ideb

Publisher

STIE Jakarta International College

Subject

Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Description

Digital entrepreneurship enables entrepreneurs to leverage digital technologies to improve their organizations. In the current business landscape, many digital entrepreneurial endeavors provide interesting case studies showing innovative paths to entrepreneurship. Digital Entrepreneurial research ...