International Journal of Digital Entrepreneurship and Business (IDEB)
Vol 2 No 1 (2021): International Journal of Digital Entrepreneurship and Business (IDEB)

LOYALITAS NASABAH DARI KEMUDAHAN PENGGUNAAN MOBILE BANKING

Evi Susanti (Unknown)
Novita Oktavianti Parera (STIE Jakarta International College, Indonesia)



Article Info

Publish Date
19 Feb 2021

Abstract

The research purpose is to examine customer loyalty from the variable of mobile banking usability mediated by customer satisfaction. Data were collected in a survey of M-Banking customers conducted from February to August 2020 via a questionnaire involving 105 respondents. The results showed that the ease of using M-Banking lead to customer satisfaction and also lead to bank loyalty, respectively. Considering the change in customer consumption patterns to using technology-based services, banks as service providers need to deliver service in easily, safely, and fast ways, such as internet banking and M-Banking. The research originality examines the direct effect of usability on customer loyalty, especially in conventional banks in Jakarta Province.

Copyrights © 2021






Journal Info

Abbrev

ideb

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Description

Digital entrepreneurship enables entrepreneurs to leverage digital technologies to improve their organizations. In the current business landscape, many digital entrepreneurial endeavors provide interesting case studies showing innovative paths to entrepreneurship. Digital Entrepreneurial research ...