Adbis : Jurnal Administrasi dan Bisnis
Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis

PENGARUH PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA MCDONALD’S DI KOTA MALANG

Rizky Kurniawan Murtiyanto (Politeknik Negeri Malang)

Article Info

Publish Date
31 Dec 2018

Abstract

The purpose of this research aims to analyze the effects of Perceived Service Quality towards Repurchase with Customer Satisfaction as an intervening variabel in McDonald’s Malang city. This research was conducted by distributing questionnaires to 100 respondents who were customers of McDonald’s Malang city who made transactions in the last six month. This research use the Perceived service quality (X1) variable Customer satisfaction variable (Y1), Repurchase variable (Z1). The results show: (1) Perceived service quality influence significantly effect customer satisfaction; (2) Perceived service quality affect significantly effect repurchase; (3) customer satisfaction has a significant impact on repurchase

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Journal Info
Adbis : Jurnal Administrasi dan Bisnis
Website

Abbrev

adbis

Publisher

Politeknik Negeri Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

Adbis - Jurnal Administrasi dan Bisnis terbit pertama kali bulan Desember 2007 dan diterbitkan dua kali dalam setahun yaitu pada bulan Juni dan Desember. Redaktur mengundang para penulis dan peneliti untuk menyumbangkan artikel hasil penelitian atau artikel konseptual dalam bidang Administrasi dan ...