Adbis : Jurnal Administrasi dan Bisnis
Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis

PENGARUH ORIENTASI BELANJA KONSUMEN TERHADAP MINAT PEMBELIAN SECARA ONLINE

Rena Feri Wijayanti (Politeknik Negeri Malang)
Joni Dwi Pribadi (Politeknik Negeri Malang)
Lina Budiarti (Politeknik Negeri Malang)

Article Info

Publish Date
10 Jan 2019

Abstract

The purpose of this study is to analyze consumer motivation, especially consumers with an interest in buying online. The research was conducted by distributing questionnaires with the target of respondents in their teens who were actively using internet facilities. Based on the results of research findings consumer shopping orientation is influenced by prices which have a significant influence on purchase interest while motivation in terms of product categories does not significantly influence the interest in online purchases.

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Journal Info
Adbis : Jurnal Administrasi dan Bisnis
Website

Abbrev

adbis

Publisher

Politeknik Negeri Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

Adbis - Jurnal Administrasi dan Bisnis terbit pertama kali bulan Desember 2007 dan diterbitkan dua kali dalam setahun yaitu pada bulan Juni dan Desember. Redaktur mengundang para penulis dan peneliti untuk menyumbangkan artikel hasil penelitian atau artikel konseptual dalam bidang Administrasi dan ...