AGRISE
Vol 21, No 2 (2021): APRIL

ANALYSIS OF VALUE CHAIN CRISAN CUTTING INTEREST (Case Study of Chrysanthemum Cut Flower Farmer Group in Sidomulyo Village, Batu District, Batu City)

Winda Yanuaristy (Agricultural Agribusiness Study Program, Postgraduate, Faculty of Agriculture, Brawijaya University)
Djoko Koestiono (Agricultural Socio-Economics Departement, Brawijaya University)
Abdul Wahib Muhaimin (Agricultural Socio-Economics Departement, Brawijaya University)

Article Info

Publish Date
30 Apr 2021

Abstract

This study aims to analyze the value chain of chrysanthemum cut flower farmers. The object of this research is located in Sidomulyo Village, Kec. Batu, Stone Town. This research was conducted on 34 respondents of chrysanthemum cut flower farmers using the census method. Data analysis using the Value Chain Analysis method by Kaplinsky and Morris. The results of this study indicate that the chrysanthemum cut flower farmer groups in the village of Sidomulyo have a value chain, namely, collectors (Florist) → Event Organizer / Florist. Value Chain Mapping shows that all activities in the production of sudan chrysanthemum cut flowers are quite optimal, but there are 2 points that are lacking in outbound logistics and supporting activities in Product Segment Determination and Key Market Success Factors. Chrysanthemum cut flowers are influenced by price, constraints on delivery, packaging, flexibility and innovation

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Journal Info
AGRISE
Website

Abbrev

AGRISE

Publisher

Universitas Brawijaya

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun ...