Journal of Industrial Engineering & Management Research (JIEMAR)
Vol. 2 No. 3 (2021): June 2021

The Role of Brand Image, Food Safety, Awareness, Certification on Halal Food Purchase Intention: An Empirical Study on Indonesian Consumers

Purwanto, Agus (Unknown)
Haque, Marissa Grace (Unknown)
Sunarsi, Denok (Unknown)
Asbari, Masduki (Unknown)



Article Info

Publish Date
21 May 2021

Abstract

The purpose of this study was to determine the factors that influence customer interest in buying halal processed food. We use the voluntary sampling method with 110 respondents who are halal food customers in Indonesia. The data analysis was performed using the SEM-PLS method. The research was conducted for one month by distributing questionnaires directly to respondents. This study to analyze brand image, perceived quality, perceived value, halal certification, health, halal awareness, and halal marketing as factors that influence customers' halal purchase intentions. The results showed that halal awareness, brand image, halal certification, health reasons, and perceived value have a positive and significant effect on purchase intention.

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Journal Info

Abbrev

jiemar

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

The aim of JIEMAR ( Journal of Industrial Engineering & Management Research is to publish theoretical and empirical articles that are aimed to contrast and extend existing theories, and build new theories that contribute to advance our understanding of phenomena related with industrial engineering ...