JURNAL KEBANGSAAN
Vol 2, No 4 (2013): JURNAL KEBANGSAAN

MEMPERKUAT MANAJEMEN PEMASARAN DALAM KONTEKS PERSAINGAN GLOBAL

Priangani, Ade ( UNPAS Bandung)



Article Info

Publish Date
01 Jul 2013

Abstract

In an effort to face global competition is increasingly competitive, a company or organization needs to optimize the management of targeted marketing or effective, so as to maximize the achievement benefit either profit or non-profit to the fullest. Keywords: Marketing Management, Global Competition.

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