Fundamental Management Journal
Vol. 6 No. 1 (2021): ISSN:2540 -9816 EDISI PRINT, APRIL 2021

THE EFFECT OF EASE, TRUST AND SECURITY ON INTEREST IN USING GOPAY ON THE GOJEK APPLICATION (Case Study Of Society In The Lippo Cikarang)

Yuli Fransiska Marbun (Unknown)
Sautman Sinaga (Unknown)
Poerwaningsih (Unknown)

Article Info

Publish Date
21 Apr 2021

Abstract

Currently experiencing increasingly rapid technological developments, which have influenced the current economic development. In this modern era, technological developments have made changes where the current payment system has shifted cash into a non-cash payment instrument, its development has further increased. This research is quantitative in nature, the sample was taken in the study, namely the Lippo Cikarang society of respondents as many as 100, to measure interest using Gopay, namely the F test, T test, R2 (coefficient of determination) used. And variables used in this research are ease, trust, security. Keywords : ease, trust, security, interest in using, Gopay

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Journal Info
Fundamental Management Journal
Website

Abbrev

jm

Publisher

Universitas Kristen Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

The Fundamental Management Journal provides a valuable outlet for basic research on management and economic-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial ...