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Industrial and Systems Engineering Assessment Journal (INASEA)

Vol 5, No 2 (2004): INASEA Vol. 05 No. 2

Hariandja, Evo S. ( Binus University)

Publish Date
30 Oct 2004

Brand function as companyâs strengh in the global competition needs a different approach by reffering to the three lenses: strategic design lens, political design lens, and cultural design lens. The three lenses have component that become a key of a brand. The lader role as interest builder, supporter, and pioneer of brand component is very important thing to be notice.

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