Empowerment : Jurnal Pengabdian Masyarakat
Vol 3, No 02 (2020): Empowerment

PELATIHAN PEMANFAATAN INTERNET DIBIDANG E-COMMERCE DALAM MENINGKATKAN JANGKAUAN PEMASARAN PRODUK UMKM DESA PAMULIHAN KECAMATAN SUBANG

Krisdiawan, Rio Andriyat (Unknown)
Yulyanto, Yulyanto (Unknown)



Article Info

Publish Date
08 Dec 2020

Abstract

UMKM (Micro, Small and Medium Enterprises) are productive businesses that are needed by individuals and business entities that have fulfilled the criteria as micro businesses. UMKM are distributed in full, each covering micro, small and medium enterprises according to law No. 20 of 2008. When the economic conditions in the village are developed and independent, the community will prosper. Pam Recovery Village has good potential, approved yields, agriculture, and animal husbandry. The economic condition of the pamovery village is supported by market activities and the release away from shipping is less strategic in marketing products. The development of the internet and technology, such as marketing media, known as e-commerce. How can the potential of villages that have been managed in the presence of UMKM be known to the wider community, one of them by utilizing e-commerce media. The focus of community service in the Pam Recovery village in the Kuningan regency that helps and provides assistance in using e-commerce media for UMKM to improve MSME marketing products that are broader, creative and innovative, can improve the livelihoods of the people of the recovery village.Keywords: UMKM (Micro, Small and Medium Enterprises), e-commerce

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Journal Info

Abbrev

empowerment

Publisher

Subject

Social Sciences

Description

EMPOWERMENT adalah media penerbitan karya tulis berbasis hasil pengabdian masyarakat dosen dan mahasiswa, menerima tulisan dari berbagai disiplin ilmu pengetahuan/multidisipin. Jenis naskah yang dipublikasikan adalah naskah asli/orisinal hasil pengabdian kepada masyarakat, jurnal ini terbit dalam 6 ...