Jurnal Bisnis dan Pembangunan
Vol 10, No 1 (2021): JANUARI 2021

Pengaruh Store Image, Store Athmosphere, dan Store Theatric terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Mediasi pada Toko Princess Cosmetic Banjarmasin.

Regina Maharani Nurlie (Universitas Lambung Mangkurat)
Raden Roro Yulianti Prihatiningrum (Universitas Lambung Mangkurat)
Emy Rahmawati (Universitas Lambung Mangkurat)

Article Info

Publish Date
15 Jan 2021

Abstract

This study aims to examine and analyze the influence of Store Image, Store Athmosphere, and Store Theatric on Impulse Buying mediated by Positive Emotions at Banjarmasin Cosmetics Shop.This research method uses quantitative research methods. Using a purposive sampling technique by collecting data through the distribution of questionnaires to consumers Banjarmasin Princess Cosmetics Shop who make purchases outside of planning, and at least 17 years old. The total sample in this study were 100 people. Furthermore, hypothesis testing uses SEM - PLS analysis. the results of the study prove that the 10 hypotheses tested were stated to be significant.Keywords: Store Image, Store Athmosphere, and Store Theatric, Impulse Buying, Positive Emotions

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Journal Info
Jurnal Bisnis dan Pembangunan
Website

Abbrev

bisnispembangunan

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

urnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Political Sciences Lambung Mangkurat University as a media of publication of ideas or ideas and scientific studies in the framework of science development in the field of business and ...