<![CDATA[This research aimed to determine the influence of financial literacy and gadget usage intensity to shopping lifestyle of students of Universitas PGRI Madiun in academic year 2019/2020. The case of study in this research were the undergraduate students from all study programs of Universitas PGRI Madiun, with a sample size of 100 respondents who were randomly selected using Simple Random Sampling technique. This research used a quantitative approach to the type of causal associative research. The data analysis technique consisted of instrument tests which included validity and reliability tests; prerequisite test which included normality test, linearity test, multicolinearity test, and heterocedasticity test; and hypothesis test which included multiple linear regression analysis, t test, and F test. The results of the data analysis show that : (1) Financial literacy partially affects shopping lifestyle of students of Universitas PGRI Madiun, because the value of tcount > ttable (10,235 > 0,67705) and the significance value is 0,000; (2) Gadget usage intensity partially affects shopping lifestyle of students of Universitas PGRI Madiun, because the value of tcount > ttable (4,086 > 0,67705) and the significance value is 0,000; (3) Financial literacy and gadget usage intensity simultaneously affect shopping lifestyle of students of Universitas PGRI Madiun, because the value of Fcount > Ftable (546,224 > 2,70) and the significance value is 0,000.]]>
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