Riau Journal of Empowerment
Vol 4 No 1 (2021)

Percepatan pendapatan petani sawit melalui peningkatan kinerja pemasaran dan strategi bersaing

Enni Savitri (Universitas Riau)
Riska Natariasari (Departemen Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Riau)



Article Info

Publish Date
29 Apr 2021

Abstract

The oil palm business is one of the businesses that can help the country's economy and help improve people's welfare. The effectiveness of SME business performance is influenced by training, organizing, utilization, and development. The target community is SMEs in Lebuh Lurus village, Inuman Kuantan Singingi sub-district. Increased marketing performance and competitive strategies can be applied to oil palm farmers with training and skill mentoring. This activity is carried out by direct counseling/discussion, discussion, and question and answer. The implementation of this activity is divided into several stages, including preparation, counseling and assistance, evaluation, and discussion. Competitive advantage, competitive intelligence, cross-functional working relationships as solutions to improving marketing performance in oil palm plantation SMEs in the province of Riau. The results of this activity teaches and administers to the oil palm smallholders in implementing competitive strategies and marketing palm oil products. Training for human resource oil palm workers and the creation of agricultural counseling programs.

Copyrights © 2021






Journal Info

Abbrev

raje

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Social Sciences

Description

Riau Journal of Empowerment is a journal containing a collection of articles on community service activities by academics and practitioners. The scope of Riau Journal of Empowerment is the result of service activities for society empowerment from various disciplines. ...