Journal of Community Development
Vol. 1 No. 1 (2020): October

Pengembangan dan Pemanfaatan Desain Kemasan sebagai Media Promosi pada UKM Heavenine

I Gusti Ayu Desi Saryanti (Institut Teknologi dan Bisnis STIKOM Bali)
Erlinda Mandasari (Institut Teknologi dan Bisnis STIKOM Bali)
I Gusti Ayu Putri Indah Sidhiantari (Institut Teknologi dan Bisnis STIKOM Bali)



Article Info

Publish Date
30 Oct 2020

Abstract

Heavenine is one of the UKM which is engaged in the craft of making Balinese souvenirs. The products produced at this UKM are various kinds of Balinese souvenirs such as clothes, glass bags, umbrellas that have a characteristic Balinese image. Promotion is the one way to introduce products owned by a company or UKM. At this time, the promotion method carried out at UKM Heavenine is still fairly simple, promotions are carried out only around the region or by participating in exhibitions in one place so that there is a lack of breadth of the promotion network they have make the income is unstable. For this reason, the indicators of achievement in community service will be carried out by developing and utilizing packaging design as a promotional medium with the purpose of further expanding the trade network and increasing income for Heavenine UKM

Copyrights © 2020






Journal Info

Abbrev

comdev

Publisher

Subject

Computer Science & IT Nursing Public Health Social Sciences

Description

Journal of Community Development is officially registered in the Centre for Data and Scientific Documentation (PDDI), Indonesia Institute of Science with ISSN Number 2747-2760 (online). Journal of Community Development is published biannually (October and April) by Indonesian Journal Publisher. ...