Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Vol 2 No 1 (2020)

Pariwisata Sebagai Media Komunikasi Budaya Berkelanjutan (Studi Deskriptif Kualitatif di Kabupaten Lombok Utara)

I Putu Gede (Dosen Prodi D3 Perhotelan Sekolah Tinggi Pariwisata Mataram)
Syech Idrus (Dosen Prodi S1 Pariwisata Sekolah Tinggi Pariwisata Mataram)

Article Info

Publish Date
01 May 2020

Abstract

Tourism as a medium of communication, strengthens cultural values ​​in terms of the tourist attraction of a region. Cultural values, can provide benefits to social, environmental and economic aspects. This study used an exploration approach, the data was collected using in-depth interviews, observation, and literature review. The results of this study prove that tourism can be a medium of communication in strengthening the development of sustainable cultural values, if communicated well and effectively by interested parties namely, government, businessmen, the community including Sasak Customary Institutions and other groups, such as Tourism Awareness Group, it can be presented the integrity of the display of art based on local wisdom which is supported by the beauty of the panorama of nature, so as to strengthen and increase the popularity of a Tourist Attraction.

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Journal Info
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu
Website

Abbrev

SN

Publisher

Institut Agama Hindu Negeri Gde Pudja Mataram

Subject

Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu is an academic journal has been published since 2019 twice annually (May-November) by Program Studi Magister Ilmu Komunikasi Hindu IAHN Gde Pudja Mataram. This journal publishes original researches in multi concepts, theories, perspectives, paradigms ...