Limestone Processed Marketing Information System at PT Amir Hajar Kilsi in Rembang. This research aims to describe the marketing information system of limestone processed by PT Amir Hajar Kilsi, which is one of the companies that mine and process limestone located in Rembang regency, Central Java. The reason for this research is because the need for limestone increases every year. While the selection of the method of wighted directed acyclic graph is because the calculation of representation of the root concep-based metadata. Next we examine the marketing strategies that companies use with sources from books and journals related to marketing strategies. In writing this report the writer uses the method of interview, observation, and documentation. Furthermore, data analysis uses techniques according to Miles and Huberman which include data collection, reduction of rough data from the field, presentation of data obtained from various types and networks. After reviewing with relevant sources, the marketing strategies used by PT Amir Hajar Kilsi include subcontractors, direct sellers, and internet marketing. The internet marketing strategy has not been optimized in the promotion of the company, so the development of this information system is considered suitable to optimize sales promotion.
Copyrights © 2020