Jurnal Manajemen Bisnis
Vol 18 No 1 (2021)

Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop

Tuti Wediawati (Universitas Mulawarman)
Ella Fitria Rahmayani (Universitas Mulawarman)

Article Info

Publish Date
30 Jan 2021

Abstract

The purpose of this study is, namely to describe the use of lean canvas at startup using the components contained in it,to explain the factors considered by managers in implementing lean canvas, to identify the constraints contained in implementing lean canvas, and the benefits associated with it. It can be in the application of lean canvas. This research is a descriptive study with a qualitative approach. The authors conducted interviews and observations in collecting data. The result of this research is the application of lean canvas to the Toekang Coekoer business model, so that it can be make it easier to determine the strategy in its development

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

magister-manajemen

Publisher

Universitas Pendidikan Nasional

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur ...