Jurnal Riset Terapan Akuntansi

Analisis Pemetaan Industri Kreatif Sektor Kerajinan Sebagai Strategi Pengembangan Ekonomi Kabupaten Pemalang

Febriyanti Nur Izzati (Politeknik Harapan Bersama)
Hetika Hetika (Politeknik Harapan Bersama)
Fitri Amaliyah (Unknown)

Article Info

Publish Date
12 Nov 2020


TheCreative economies have been developed in various countries and show significant positive results, including employment and additional regional income. The development of the handicraft industry is part of the industrialization process that is broad-minded and has an important contribution to the development of the regional economy. Methods of collecting the data used in this research were interviews, observation, and literature study. Data analysis methods used in this research were SWOT (strengths, weaknesses, opportunities, threats) analysis and SWOT matrix. The results of the study of mapping the creative industry of the craft sector conducted in Pemalang Regency based on the SWOT Analysis when viewed from the calculation of internal strategy factors the total strengths and weaknesses of 2.973 while the external strategy factors total opportunities and threats of 2.78. This shows that the creative industry of the handicraft sector in Pemalang Regency has good strengths and opportunities from the weaknesses and threats that occur. So that if they are able to make the best use of the opportunities, they can increase the regional economic income of Pemalang Regency. Based on the SWOT matrix, a suitable strategy is used in the creative industries of the craft sector, namely the SO strategy, which is to use strength in exploiting opportunities.

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Journal Info





Economics, Econometrics & Finance


Jurnal Riset Terapan Akuntansi (JRTA) merupakan jurnal yang berisi tentang hasil riset dan penelitian dalam bidang akuntansi. Terbit pertama kali pada bulan Januari 2017 dan terbit dua kali setahun yaitu untuk periode Januari – Juni dan periode Juli – Desember, dengan ISSN: ...