Jurnal Simki Economic
Vol 4 No 1 (2021): Volume 4 Nomor 1 Tahun 2021

Analisis Pengaruh Self Service Technology Terhadap Kualitas Pelayanan Restoran, Studi kasus di McDonald’s TB Simatupang, Jakarta

Shinta Teviningrum (Universitas Gunadarma)
Fawahidah Urfa (Universitas Gunadarma)

Article Info

Publish Date
04 Aug 2021

Abstract

The rapid development of technology has entered various aspects of today's society. Technology is considered to be able to answer the needs of urban people who have high mobility in a limited time. One of the technologies used is the self-ordering kiosk at McDonald's Fast Food Restaurants. This study aims to determine the effect of the dimensions of self service technology which include functionality, enjoyment, security/privacy, design, assurance, convenience, and customization partially (individually) or simultaneously (together) on service quality. From the multiple linear regression test, the result is that self-ordering kiosk technology has no effect on service quality.

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Journal Info
Jurnal Simki Economic
Website

Abbrev

JSE

Publisher

Universitas Nusantara PGRI Kediri

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, ...