Jurnal Informatika Ekonomi Bisnis
Vol. 3, No. 3 (2021)

Prediksi Peningkatan Jumlah Pelanggan dengan Simulasi Monte Carlo

Siska Dwi Anggraini (Universitas Putra Indonesia YPTK Padang)
Gunadi Widi Nurcahyo (Universitas Putra Indonesia YPTK Padang)

Article Info

Publish Date
20 Mar 2021


CV. Tomi Advertising is a business sector that operates in advertising, construction and promotion that has various types of work services such as manufacturing neonboxes, signboards, signboards, banners, mild steel, modif houses, and others. CV. Tomi Advertising was founded in August 1997 with several ups and downs in business so that it can survive until now by establishing cooperation in several areas such as Pekanbaru, Jambi, Riau Islands and Pangkal Pinang. The recording system for the number of customers who came to CV. Tomi Advertising is done manually using a book. So that the recording of the number of subscribers is not well organized. There are some customers who do not fill in the customer arrival book so that the increase in the number of customers from year to year is less effective. The prediction of the number of subscribers is used as a reference to increase the number of subscribers. The prediction of the number of subscribers is a calculation of the level of the number of customers who come at a certain time. The purpose of this study is to predict the increase in the number of customers that occur at CV. Tomi Advertising. Where, data processing carried out by the Monte Carlo method comes from the amount of data from January 2018 to December 2020. Data processing for the number of customers is also applied to the system using the PHP programming language (Hypertext Processor). Based on the simulation, the increase in the number of customers that has been done is getting an average of 72% so that it can make it easier for business managers to make decisions in order to develop a business.

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Journal Info





Economics, Econometrics & Finance


Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun ...