Ilomata International Journal of Tax and Accounting
Vol 1 No 4 (2020): October 2020

Competitive Performance Is Affected By A Competitive Strategy With Supply Chain Moderates

Herlin Rosalina Febriyanti Herlin (Universitas PGRI Madiun)
Elva Nuraina Elva (Universitas PGRI Madiun)
Nur Wahyuning Sulistyowati Nur (Universitas PGRI Madiun)

Article Info

Publish Date
30 Oct 2020

Abstract

This study aims to examine the effect of competitive strategies on company performance with supply chains as moderating. This type of research is quantitative research. The sampling technique was purposive sampling. Data analysis techniques used simple linear regression and subgroups using Moderated Regression Analysis. The results of the study show that competitive strategies have an effect on company performance. Supply chain as a moderating variable strengthens the relationship of competitive strategies to company performance. Low cost strategies and differentiation are used in measuring competitive strategies. Where differentiation strategies are more applied than low cost strategies due to the object of research in the fields of property, real estate, building construction that produces limited and unique products at high costs.

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Journal Info
Ilomata International Journal of Tax and Accounting
Website

Abbrev

ijtc

Publisher

Yayasan Sinergi Kawula Muda

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Ilomata International Journal of Tax and Accounting serves as the journal that is devoted exclusively to accounting research. Its primary objective is to contribute to the expansion of knowledge related to the theory and practice of accounting in Indonesia, by facilitating the production and ...