Jurnal Sewaka Bhakti
Vol 6 No 1 (2021): Sewaka Bhakti

SOSIALISASI PENGGUNAAN SOSIAL MEDIA UNTUK MEMPROMOSIKAN PRODUK UMKM DI BANJAR BAJING DESA TEGAK

Dewa Nyoman Benni Kusyana (Universitas Hindu Indonesia Denpasar)



Article Info

Publish Date
30 Apr 2021

Abstract

Promotional activities are one of the elements in the marketing mix that play an important role in the survival of the company, both for large companies and even SMEs. Promotion is done to introduce a product or business to consumers. The development of information technology provides opportunities for SMEs to be able to promote their products and businesses through social media such as Instagram and Facebook. This activity to promote SME products was held in Banjar Bajing, Tegak Village starting from September 18th, 2020 to September 30th, 2020 involving 31 SMEs and was carried out door-to-door to avoid crowds according to health protocols to prevent the transmission of Covid 19. The results of promotional activities show a positive trend as evidenced by an increase in sales volume and social media is an effective and efficient promotional tool to increase sales of SMEs

Copyrights © 2021






Journal Info

Abbrev

sewakabhakti

Publisher

Subject

Education Environmental Science Languange, Linguistic, Communication & Media Other

Description

Jurnal Sewaka Bhakti merupakan jurnal di bawah naungan Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Hindu Indonesia Denpasar yang khusus untuk menyebarluaskan hasil pengabdian kepada masyarakat yang dilakukan oleh para dosen. Jurnal Sewaka Bhakti merupakan jurnal pengabdian ...