Jurnal Ilmu Komunikasi
Vol. 10 No. 2 (2020): October

Analisis Strategi Brand Image Kedai Kopi “MOENG KOPI” Melalui Media Sosial Instagram

Alfi Isa Mulyadi (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Saifuddin Zuhri (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
01 Oct 2020

Abstract

This article discusses how the strategy for forming a brand image is carried out by the moeng coffee shop, through instagram social media. The research method used in this research is descriptive qualitative method. The results of this study show good results in the formation of Brand Image by applying brand elements and brand image strategy in the Moeng kopi coffee shop. this really helped increase the crowd and the growing recognition of the Moeng coffee shop by a wide audience. The successful establishment of the Brand Image of the Moeng coffee shop is seen from the response of the Customer which showed good results for the Brand Image of the Moeng coffee shop in Surabaya.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

JIK

Publisher

Universitas Islam Negeri Sunan Ampel

Subject

Social Sciences

Description

Jurnal Ilmu Komunikasi (Print ISSN: 2088-981X; Online ISSN: 2723-2557) adalah jurnal Program Studi Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sunan Ampel Surabaya bekerjasama dengan Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM). Jurnal Ilmu Komunikasi diharapkan ...